White Hat Links Vs Black Hat Links – An Unbiased Look at Modern-Day SEO!

If there’s one debate that never gets old in the SEO world, it probably has to be the white hat SEO Vs black hat SEO one. It’s difficult to talk about SEO without favoring one over the other.

However, in this article that is exactly what we will try doing. We won’t get into why you should stick to one and hate the other, but just try to explain them as simply as we can. We will also walk you through with some general advantages and disadvantages associated with both of them, which will allow you can make your own call – and honestly, that’s probably what matters to us.

With that said, here we go!

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How To Set-Up Google Rich Snippets And Why Webmasters Bother With it?

A few years ago, one could pen-up a few pages of relevant content, shoot a few links to it and he would already be highly appraised by the search engines, who would shoot him through the SERPs in a heartbeat.

Nowadays, the picture is a lot grimmer and there are many a reason for that.

First of all, you have to consider the amount of people that are trying to build a website and maintain a living online, as it is often advertised as an easy way out, an undemanding endeavor that will make you quit your job and pursue your dreams!

Don't be mistaken, as those that are bickering about it from the top of their necks are usually those that sell you services related to building or maintaining a website.

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How to Recover from a Penalty from Google’s FRED Update

This March, Google rolled out its latest update. Just like other updates in the past, the “Fred Update” came without any warning, but it was significant enough for experienced marketers and site owners to notice the substantial changes in rankings and traffic.

According to some reports, the update caused fluctuations in rankings and loss of traffic by up to 90%. Moreover, a recent survey ran by Search Engine Roundtable revealed that more than 44% of sites on the Internet were impacted by the Fred update in some shape or form.

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The Importance of Building White Hat Foundation Links

In the technical terminology, Search Engine Optimisation (SEO) consists of white hat links that are made use of by content producers on web, who aim to increase their ranking in the search engine results.

The White Hat SEO refers to the use of tactics and strategies to cater the needs of a human audience instead of focusing on search engines only. Building the right kind of links to your website will allow you to gain a prominent position in the search engines. It is important to build links through the white hat foundation as it does not violate the rules and policies of search engines and also helps the site gain authority.

This type of link building comes in contradiction with the ‘grey’ or ‘black’ hat links that often cause trouble for the web-producers. 

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