How to Recover from a Penalty from Google’s FRED Update

This March, Google rolled out its latest update. Just like other updates in the past, the “Fred Update” came without any warning, but it was significant enough for experienced marketers and site owners to notice the substantial changes in rankings and traffic.

According to some reports, the update caused fluctuations in rankings and loss of traffic by up to 90%. Moreover, a recent survey ran by Search Engine Roundtable revealed that more than 44% of sites on the Internet were impacted by the Fred update in some shape or form.

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The Importance of Building White Hat Foundation Links

In the technical terminology, Search Engine Optimisation (SEO) consists of white hat links that are made use of by content producers on web, who aim to increase their ranking in the search engine results.

The White Hat SEO refers to the use of tactics and strategies to cater the needs of a human audience instead of focusing on search engines only. Building the right kind of links to your website will allow you to gain a prominent position in the search engines. It is important to build links through the white hat foundation as it does not violate the rules and policies of search engines and also helps the site gain authority.

This type of link building comes in contradiction with the ‘grey’ or ‘black’ hat links that often cause trouble for the web-producers. 

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