The Importance of Building White Hat Foundation Links

What Do We Mean By White Hat Link Building?  In the technical terminology, Search Engine Optimisation (SEO) consists of white hat links that are made use of by content producers on web, who aim to increase their ranking in the search engine results. The White Hat SEO refers to the use of tactics and strategies […]

How to Recover from a Penalty from Google’s FRED Update

This March, Google rolled out its latest update. Just like other updates in the past, the “Fred Update” came without any warning, but it was significant enough for experienced marketers and site owners to notice the substantial changes in rankings and traffic. According to some reports, the update caused fluctuations in rankings and loss of […]

How To Set-Up Google Rich Snippets And Why Webmasters Bother With it?

A few years ago, one could pen-up a few pages of relevant content, shoot a few links to it and he would already be highly appraised by the search engines, who would shoot him through the SERPs in a heartbeat. Nowadays, the picture is a lot grimmer and there are many a reason for that. […]

White Hat Links Vs Black Hat Links – An Unbiased Look at Modern-Day SEO!

If there’s one debate that never gets old in the SEO world, it probably has to be the white hat SEO Vs black hat SEO one. It’s difficult to talk about SEO without favoring one over the other. However, in this article that is exactly what we will try doing. We won’t get into why […]

How to Write SEO-Friendly Content in 2018

Are you one of those people who have SEO in mind when creating content for their website? We’re willing to bet that the answer is “yes.” Naturally, improving your organic presence should definitely be one of your top priorities. According to SEO Clarity research, the organic traffic accounts for more than 30% of overall website’s traffic. […]

How Businesses Should Be Preparing For Google’s Mobile First Index

Our mobiles have become a huge part of our daily lives. They’ve changed how we shop, how we eat and how we communicate and as a result, businesses have had to adapt to our demands with mobile use. However, with Google’s recent implementation of the ‘mobile-first index’, having a high-quality mobile site that reaches the […]