Are you one of those people who have SEO in mind when creating content for their website? We’re willing to bet that the answer is “yes.” Naturally, improving your organic presence should definitely be one of your top priorities. According to SEO Clarity research, the organic traffic accounts for more than 30% of overall website’s traffic. Furthermore, organic traffic can improve your conversion rate up to 25%.
Content is probably the most important aspect of one’s online presence, however, some people simply don’t spend enough time optimizing it. If you want to strike a perfect balance between improving your ranking and maintaining a high standard of writing, you will find this guide very helpful. When creating unique content for your site, it would be useful to keep this short checklist nearby.
Spend Some Time on Keyword Research
SEO means nothing without keywords – they are there to tell Google’s bots what you are actually writing about. So how should you select your keywords? Basically, whenever you’re creating content for your site, keep the user’s intent in mind. Just ask yourself: What are users looking for?
There are some tools out there – such as LongtailPro, for instance – that can help you with your keyword selection. You just need to enter a long tail keyword in the search bar and the tool will give you all the possible variants of the keyword people are using.
Furthermore, LongtailPro will also tell you how many people are using those individual keywords. You need to pick the right keywords prior to writing because you need to place them properly into your URLs, titles, and body of writing.
Optimize Your URLs
Carefully Study Your Competition
Optimize Your Titles and Meta Descriptions
Strategically Place Your Keyword
When it’s all said and done, your actual writing is what matters the most. It will make the biggest impact on your SEO efforts and whatever wants to deliver, you need to do it through the main body content. Google’s algorithms will carefully study your text to examine its relevance and meaningfulness.
As you figured out by now, keywords are the main indicators that inform Google’s algorithms what are you really writing about. By using the main keyword multiple times in your post, Google will know what the main point of your write-up is.
Here is a basic guideline for using keywords in your body content:
· You should use the main keyword within the first hundred words of your text
· Also, use some keywords that are related to your primary keyword
· Use the primary keywords every three hundred words or so
· Always put the keyword in your last paragraph
Last But Not Least: Promote Your Content
Once you write your content and optimize it, you need to promote it. You can benefit from your content only if people can read it and share it with others. If your content currently enjoys high rankings and if users are actively searching for what you’ve published, you can easily reach your target demographic.
But what if your rankings are still not great? What if users still don’t know just how valuable your content is?
In that case, you may need to reach out to a couple of influencers in your particular niche. If you have a good reputation, most influencers will gladly share your posts on their social media timelines. Some of them will also link to your posts on their blogs and websites.
Just remember – you’re creating your content for actual people – not only search engine bots. Your content needs to have a clear purpose and it needs to deliver something valuable to the reader.