Are you one of those people who have SEO in mind when creating content for their website? We’re willing to bet that the answer is “yes.” Naturally, improving your organic presence should definitely be one of your top priorities. According to SEO Clarity research, the organic traffic accounts for more than 30% of overall website’s traffic. Furthermore, organic traffic can improve your conversion rate up to 25%.

Content is probably the most important aspect of one’s online presence, however, some people simply don’t spend enough time optimizing it. If you want to strike a perfect balance between improving your ranking and maintaining a high standard of writing, you will find this guide very helpful. When creating unique content for your site, it would be useful to keep this short checklist nearby.

Spend Some Time on Keyword Research

SEO means nothing without keywords – they are there to tell Google’s bots what you are actually writing about. So how should you select your keywords? Basically, whenever you’re creating content for your site, keep the user’s intent in mind. Just ask yourself: What are users looking for?

There are some tools out there – such as LongtailPro, for instance – that can help you with your keyword selection. You just need to enter a long tail keyword in the search bar and the tool will give you all the possible variants of the keyword people are using.

Furthermore, LongtailPro will also tell you how many people are using those individual keywords. You need to pick the right keywords prior to writing because you need to place them properly into your URLs, titles, and body of writing.

Optimize Your URLs

If you’re using WordPress – or any other free Content Management System for that matter – you already know that it automatically creates URLs using your post titles. In most cases, the CMS will create an SEO-friendly title on its own. However, sometimes, the system can leave out the focus keyword on accident or the title can be too lengthy.

Although there are no up-to-date plugins that could help you with your URLs, you can still use the ever-popular Yoast SEO to see whether your URL structure works for your focus keyword or not. Just to do a routine checkup and the plugin will tell you if your focus keyword doesn’t appear in the URL for your page. And if the title is too long, simply go to your CMS dashboard and edit it manually.

Carefully Study Your Competition

Next, you should simply take your keywords, type them into Google, and see who you are competing with. Click on a few links, read the posts, and discover what is the main reason search engines are ranking them high.

Look at the way your competitors are arranging their content – this includes text, pictures, and any other component on the page. Now, we’re not suggesting you copy someone’s format or copy their content. However, you can always get some inspiration from these pages.

For example, you can get an idea of how to place your keywords or on how many pictures to use. While this won’t directly help you get a better rank on Google, it will give you a basic idea of what it takes to rank on the first page.

Optimize Your Titles and Meta Descriptions

A vast majority of users will come to your site attracted by a specific title. No matter how good the text is, most people won’t pay too much attention to it if you have a weak title. That’s why you need to capture the essence of your message in your title.

For starters, you need to put your main keyword in the title. And make sure not to repeat it – use it just once – preferably at the start. Keyword stuffing will only make your content look overly promotional or even “spammy.”

Also, bear in mind that the Meta description shows up below your link in Google’s results. Random text under the link looks rather unprofessional. Google allows exactly 360 characters for these descriptions, so use them wisely.

Of course, simply placing a specific keyword in your title won’t automatically rank you in top five search results. Your content needs to appeal to both search engines and people. Keep in mind that titles with 6 to 13 words attract the most traffic, so choose your words wisely.

Strategically Place Your Keyword

When it’s all said and done, your actual writing is what matters the most. It will make the biggest impact on your SEO efforts and whatever wants to deliver, you need to do it through the main body content. Google’s algorithms will carefully study your text to examine its relevance and meaningfulness.

As you figured out by now, keywords are the main indicators that inform Google’s algorithms what are you really writing about. By using the main keyword multiple times in your post, Google will know what the main point of your write-up is.

Here is a basic guideline for using keywords in your body content:

·        You should use the main keyword within the first hundred words of your text

·        Also, use some keywords that are related to your primary keyword

·        Use the primary keywords every three hundred words or so

·        Always put the keyword in your last paragraph


Last But Not Least: Promote Your Content

Once you write your content and optimize it, you need to promote it. You can benefit from your content only if people can read it and share it with others. If your content currently enjoys high rankings and if users are actively searching for what you’ve published, you can easily reach your target demographic.

But what if your rankings are still not great? What if users still don’t know just how valuable your content is?

In that case, you may need to reach out to a couple of influencers in your particular niche. If you have a good reputation, most influencers will gladly share your posts on their social media timelines. Some of them will also link to your posts on their blogs and websites.

Just remember – you’re creating your content for actual people – not only search engine bots. Your content needs to have a clear purpose and it needs to deliver something valuable to the reader.