How to Recover from a Penalty from Google’s FRED Update

Two years ago, Google rolled out its Fred update. Just like other updates in the past, the “Fred Update” came without any warning, but it was significant enough for experienced marketers and site owners to notice the substantial changes in rankings and traffic. According to some reports, the update caused fluctuations in rankings and loss […]

How To Set-Up Google Rich Snippets And Why Webmasters Bother With it?

A few years ago, one could pen-up a few pages of relevant content, shoot a few links to it and he would already be highly appraised by the search engines, who would shoot him through the SERPs in a heartbeat. Nowadays, the picture is a lot grimmer and there are many a reason for that. […]