Whether you’re just starting out with SEO or you’ve been taking a scattershot approach to this point, here are some suggestions for an overarching strategy.
1- Please Your Users
This may seem like it goes without saying, but often companies focus on pleasing search engines first and foremost, which is a mistake. After all, Google’s overriding priority is to maximize the user experience, so if you make this your #1 priority as well, you’ll be able to take advantage of some synergies with Google, Bing and other search engines. You only have about 15 seconds to hook your prospect these days, so use it wisely. This requires top quality copy that pops off the page and is easy and fun to read, and a punchy video will be a big help as well. And, all of this needs to be very snappy with quick load times whether your prospect is on their phone or a PC.
2- Satisfy Search Intent
Now that you’re first and foremost serving up delicious user experience, it’s time to make sure your prospects can find your content. This necessitates coming up with the most relevant keywords possible. To start, you can shop for ideas using the Google Keyword Planner, UberSuggest, SEMRush, Google Search Console, and last but not least, forums. Forums are particularly good because they tell you exactly what your prospects are searching for in an organic way. Use your keyword research to curate your content; create pages that revolve around the long-tail keywords you find.
3- Build Your Web
Backlinks are still one of the most important factors for ranking in Google.
You can get SEO results by executing points #1 and #2 well, but backlinks are fuel on the fire. They need to be 100% relevant, and you need to source them from high-authority sites in order for them to be most effective. Make sure your anchor text uses your most crucial keywords.
4- Optimize and Amplify
Most prospects who visit your site will not be looking to buy right away. No matter how scintillating your copy, you’re still not likely to make the sale on the first visit. So, it’s critical that you don’t lose these people. In that vein, your two primary conversion vehicles should be to build retargeting lists and to convert visitors into email subscribers.
Building retargeting lists is the easiest thing you can do. Even if you don’t have any intention to pay for advertising at this moment, you should still build retargeting lists.
At the very minimum, you should install a Facebook Pixel on your website and create a Custom Audience for all your website visitors.
The second conversion method you should use is converting visitors to email subscribers.
Email marketing is the single best way to build trust and rapport with prospects. Since most visitors aren’t ready to buy, it’s important to get them on your list. Then, you can nurture them and hopefully, turn them into a buyer.
If you cover all these bases, you’ll find yourself with a powerful website that drives smashing sales.
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